Step One: Watch The Restaurant Marketing Blueprint

Learn how we build and automate your on-demand marketing system.

Step Two: Apply Now To See If You Qualify

We hope that you now understand why most restaurants are failing and what golden opportunities await you by being a first-mover and taking advantage of your competitor’s lack of execution. 

If you’re ready to move forward, click apply now to see if you’re a great fit for our marketing program. 

Why is digital marketing important for a restaurant?

Marketing is important for any restaurant because just relying on foot traffic and word of mouth isn’t a viable plan in 2020. There are too many distractions and too many advertisements vying for the average consumer’s attention. You need to be able to capture consumers where they are spending the most time and in today’s day and age that means engaging with them through their phone.

Who cares if you have great visibility from the street? Your customers’ heads are buried in their phones. And with so many options out there, if they don’t remember to think about you when they’re hungry then does it really matter how good your food is?

A digital marketing strategy can create a dependable revenue stream that can position your restaurant for long term success.

How much should you spend on advertising?

A general rule of thumb in business is to devote 10% of your gross sales to marketing. This number will change depending on many factors. 

Are you a brand new restaurant?

If you’re just stating out, then you need marketing more than anyone else and should dedicate at least 25-35% of your revenue on marketing. 

Are your revenues stagnating or in decline?

If you’re not growing or worse, in a decline, you need to increase your revenue by bringing more people in. When most business owners need to cut expenses, many make the critical mistake of cutting their marketing budget. If you find yourself in this situation, increase your marketing budget by 3-10% and analyze what marketing is getting you the best results. 

You’re an established restaurant 

If you’re business is consistent year over year, you can ease up a little but always dedicate a budget of 5-10% to guarantee that your customers remember to think about you. They are inundated with hundreds, if not thousands of options and if they don’t remember you in that split-second that it takes to make a decision then you are losing out on tons of business. Think about it, if the big guys still advertise, shouldn’t you? Ongoing marketing is important so you can continue to bring in new customers that may have recently moved into your area, replacing those that may have moved away. 

Common Questions

Are coupons good or bad? Don’t they only bring in cheap customers?

If you’re just stating out, then you need marketing more than anyone else and should dedicate at least 25-35% of your revenue on marketing. 

How can you track the ROI on marketing for restaurants?

If you’re just stating out, then you need marketing more than anyone else and should dedicate at least 25-35% of your revenue on marketing. 

Isn’t word of mouth the best form of marketing? Plus, it’s free.

If you’re just stating out, then you need marketing more than anyone else and should dedicate at least 25-35% of your revenue on marketing.