Whether you’re driving people to your site to sign up for a subscription or to make a sale, the end point for that consumer can make all the difference in reaching your goals. Many factors drive success on this particular subject and it’s our job to ask questions for the development of a solid landing page strategy.
Questions to Consider:
How easy is your product or service to understand?
What types of questions should I be answering for the consumer before they ask?
Does the content they view align with my SEO keyword and SEM strategy?
What do I do once the customer has been acquired?
How much data should I obtain from the customer?
What strategic points can I gain from looking at a competitors landing page strategy?
This is only a few questions of many that need to be asked when developing a landing page and lead funnel strategy. Often times people focus too little on the initial customer interaction and too much on the back end site and content. It’s by how well you convey the benefits of you service to the customer and how easy the process to acquire these benefits that makes for a great marketing strategy.