Did you know that 83% of online users have made an internet purchase? You may or may not be aware of the booming online commerce industry, but selling online is increasingly competitive. In order to effectively sell online you need to have a good digital marketing strategy which should include:
A website that provides an extraordinary user experience – Good design and a simple to follow path for your customers can be the difference between a sale or not. By reducing friction for you customers you are increasing sales conversions.
One or more dependable sources of traffic – These traffic sources can be in the form of paid or organic traffic generated by search engines or social media.
A complete understanding of the channels that you are advertising or sourcing organic traffic from – Platforms such as Facebook and Google are constantly changing their algorithms to better serve their end users. If you don’t consistently keep up with these changes, then it can be easy to throw money and time away.
Watch your sales grow and see an increase in customer return by:
Understanding that ecommerce transcends “products.”
Embracing the shift.
Retaining the bargain hunter, but avoid the cheapskate.